{"id":37895,"date":"2026-06-28T08:36:27","date_gmt":"2026-06-28T05:36:27","guid":{"rendered":"https:\/\/perpetualgroup.com\/?p=37895"},"modified":"2026-07-12T12:31:12","modified_gmt":"2026-07-12T09:31:12","slug":"marketing-kpis-stop-measuring-likes","status":"publish","type":"post","link":"http:\/\/testonle.perpetualbuild.com\/ar\/marketing-kpis-stop-measuring-likes\/","title":{"rendered":"\u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642: \u062a\u0648\u0642\u0641 \u0639\u0646 \u0642\u064a\u0627\u0633 \u0627\u0644\u0625\u0639\u062c\u0627\u0628\u0627\u062a \u0641\u0642\u0637"},"content":{"rendered":"<h2>\u0627\u0644\u0645\u0642\u062f\u0645\u0629<\/h2>\n<p>\u0644\u0633\u0646\u0648\u0627\u062a \u0637\u0648\u064a\u0644\u0629\u060c \u0627\u0639\u062a\u0645\u062f\u062a \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 <a href=\"https:\/\/testonle.perpetualbuild.com\/ar\/\">\u0634\u0631\u0643\u0627\u062a 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\u0639\u0645\u0644\u0627\u0621.<\/li>\n<li>\u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629 \u062d\u0635\u0644\u062a \u0639\u0644\u0649 3 \u0622\u0644\u0627\u0641 \u0625\u0639\u062c\u0627\u0628 \u0641\u0642\u0637 \u0644\u0643\u0646\u0647\u0627 \u062d\u0635\u0644\u062a \u0639\u0644\u0649 200 \u0639\u0645\u064a\u0644 \u0645\u062d\u062a\u0645\u0644 \u0645\u0624\u0647\u0644.<\/li>\n<\/ul>\n<p>\u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u060c \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629 \u062d\u0642\u0642\u062a \u0623\u062f\u0627\u0621\u064b \u062a\u0633\u0648\u064a\u0642\u064a\u0627\u064b \u0623\u0641\u0636\u0644.<\/p>\n<p>\u0647\u0630\u0627 \u0644\u0627 \u064a\u0639\u0646\u064a \u062a\u062c\u0627\u0647\u0644 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u060c \u0644\u0643\u0646\u0647 \u064a\u0639\u0646\u064a \u0648\u0636\u0639\u0647 \u0641\u064a \u0645\u0643\u0627\u0646\u0647 \u0627\u0644\u0635\u062d\u064a\u062d. \u0641\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u064a\u0635\u0628\u062d \u0645\u0647\u0645\u0627\u064b \u0639\u0646\u062f\u0645\u0627 \u064a\u0631\u062a\u0628\u0637 \u0628\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0623\u0639\u0645\u0642 \u0645\u062b\u0644 \u0632\u064a\u0627\u0631\u0629 \u0627\u0644\u0645\u0648\u0642\u0639\u060c \u0625\u0631\u0633\u0627\u0644 \u0637\u0644\u0628\u060c \u0627\u0644\u062a\u0633\u062c\u064a\u0644\u060c \u0623\u0648 \u0627\u0644\u0634\u0631\u0627\u0621.<\/p>\n<p>&nbsp;<\/p>\n<h2>\u0623\u0647\u0645 \u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0642\u064a\u0627\u0633\u0647\u0627<\/h2>\n<h3>1. \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644: \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u0641\u0639\u0627\u0644 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621<\/h3>\n<p>\u064a\u0639\u062a\u0628\u0631 <strong>\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/strong> \u0645\u0646 \u0623\u0647\u0645 <strong>\u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong> \u0644\u0623\u0646\u0647 \u064a\u0642\u064a\u0633 \u0639\u062f\u062f \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0642\u0627\u0645\u0648\u0627 \u0628\u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0637\u0644\u0648\u0628 \u0628\u0639\u062f \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u062d\u0645\u0644\u0629.<\/p>\n<p>\u0642\u062f \u064a\u0643\u0648\u0646 \u0627\u0644\u0625\u062c\u0631\u0627\u0621:<\/p>\n<ul>\n<li>\u0637\u0644\u0628 \u0639\u0631\u0636 \u0633\u0639\u0631<\/li>\n<li>\u062d\u062c\u0632 \u0627\u0633\u062a\u0634\u0627\u0631\u0629<\/li>\n<li>\u0634\u0631\u0627\u0621 \u0645\u0646\u062a\u062c<\/li>\n<li>\u0627\u0644\u062a\u0633\u062c\u064a\u0644 \u0641\u064a \u062e\u062f\u0645\u0629<\/li>\n<li>\u062a\u062d\u0645\u064a\u0644 \u0645\u0644\u0641 \u0623\u0648 \u062f\u0644\u064a\u0644<\/li>\n<\/ul>\n<p>\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644:<\/p>\n<p>\u0634\u0631\u0643\u0629 \u0623\u0637\u0644\u0642\u062a \u062d\u0645\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u062c\u0644\u0628\u062a 50 \u0623\u0644\u0641 \u0632\u064a\u0627\u0631\u0629 \u0644\u0644\u0645\u0648\u0642\u0639\u060c \u0644\u0643\u0646\u0647\u0627 \u062d\u0635\u0644\u062a \u0639\u0644\u0649 15 \u0637\u0644\u0628\u0627\u064b \u0641\u0642\u0637.<\/p>\n<p>\u0628\u064a\u0646\u0645\u0627 \u062d\u0645\u0644\u0629 \u0623\u062e\u0631\u0649 \u062c\u0644\u0628\u062a 5 \u0622\u0644\u0627\u0641 \u0632\u064a\u0627\u0631\u0629 \u0641\u0642\u0637 \u0644\u0643\u0646\u0647\u0627 \u062d\u0642\u0642\u062a 150 \u0637\u0644\u0628\u0627\u064b.<\/p>\n<p>\u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629 \u062a\u0639\u062a\u0628\u0631 \u0623\u0643\u062b\u0631 \u0646\u062c\u0627\u062d\u0627\u064b \u0644\u0623\u0646\u0647\u0627 \u062c\u0630\u0628\u062a \u062c\u0645\u0647\u0648\u0631\u0627\u064b \u0644\u062f\u064a\u0647 \u0646\u064a\u0629 \u0623\u0643\u0628\u0631 \u0644\u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621.<\/p>\n<p>\u0644\u0647\u0630\u0627 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 <strong>\u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/strong> \u0648\u0644\u064a\u0633 \u0641\u0642\u0637 \u0632\u064a\u0627\u062f\u0629 \u0639\u062f\u062f \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0623\u0648 \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0627\u062a.<\/p>\n<p>&nbsp;<\/p>\n<h2>2. \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 (CAC): \u0647\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u0639\u0627\u0644 \u0645\u0627\u0644\u064a\u0627\u064b\u061f<\/h2>\n<p>\u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u0647\u064a \u0627\u0644\u0645\u0628\u0644\u063a \u0627\u0644\u0630\u064a \u062a\u0646\u0641\u0642\u0647 \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0639\u0645\u064a\u0644 \u062c\u062f\u064a\u062f.<\/p>\n<p>\u064a\u062a\u0645 \u062d\u0633\u0627\u0628\u0647\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644:<\/p>\n<p><strong>\u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 = \u0625\u062c\u0645\u0627\u0644\u064a \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u00f7 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f<\/strong><\/p>\n<p>\u0645\u062b\u0627\u0644:<\/p>\n<p>\u0625\u0630\u0627 \u0623\u0646\u0641\u0642\u062a \u0634\u0631\u0643\u0629 50 \u0623\u0644\u0641 \u0631\u064a\u0627\u0644 \u0639\u0644\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u062d\u0635\u0644\u062a \u0639\u0644\u0649 250 \u0639\u0645\u064a\u0644\u0627\u064b:<\/p>\n<p>\u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 = 200 \u0631\u064a\u0627\u0644<\/p>\n<p>\u0644\u0643\u0646 \u0627\u0644\u0631\u0642\u0645 \u0648\u062d\u062f\u0647 \u0644\u0627 \u064a\u0643\u0641\u064a.<\/p>\n<p>\u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0647\u0648:<\/p>\n<p>\u0647\u0644 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u0643\u0628\u0631 \u0645\u0646 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a\u0647\u061f<\/p>\n<p>\u0642\u062f \u064a\u0643\u0648\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0639\u0645\u064a\u0644 \u0628\u0633\u0639\u0631 \u0645\u0646\u062e\u0641\u0636 \u0623\u0645\u0631\u0627\u064b \u062c\u064a\u062f\u0627\u064b\u060c \u0644\u0643\u0646\u0647 \u064a\u0635\u0628\u062d \u0623\u0642\u0644 \u0642\u064a\u0645\u0629 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0647\u0630\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0627 \u064a\u0643\u0631\u0631 \u0627\u0644\u0634\u0631\u0627\u0621 \u0623\u0648 \u0644\u0627 \u064a\u062d\u0642\u0642 \u0623\u0631\u0628\u0627\u062d\u0627\u064b \u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629.<\/p>\n<p>&nbsp;<\/p>\n<h2>3. \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u062f\u0649 \u0627\u0644\u062d\u064a\u0627\u0629 (CLV): \u0642\u064a\u0627\u0633 \u0627\u0644\u0642\u064a\u0645\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0645\u062f\u0649<\/h2>\n<p>\u062a\u0631\u0643\u0632 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0623\u0648\u0644\u0649 \u0641\u0642\u0637\u060c \u0644\u0643\u0646\u0647\u0627 \u062a\u062a\u062c\u0627\u0647\u0644 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0642\u062f\u0645\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u062e\u0644\u0627\u0644 \u0633\u0646\u0648\u0627\u062a \u0645\u0646 \u0627\u0644\u062a\u0639\u0627\u0645\u0644.<\/p>\n<p><strong>\u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u062f\u0649 \u0627\u0644\u062d\u064a\u0627\u0629<\/strong> \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0637\u0648\u0627\u0644 \u0641\u062a\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0629.<\/p>\n<p>\u0645\u062b\u0627\u0644:<\/p>\n<p>\u0634\u0631\u0643\u0629 \u0627\u0634\u062a\u0631\u0627\u0643\u0627\u062a \u0642\u062f \u062a\u062f\u0641\u0639 \u0645\u0628\u0644\u063a\u0627\u064b \u0623\u0643\u0628\u0631 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0639\u0645\u064a\u0644 \u062c\u062f\u064a\u062f\u060c \u0644\u0643\u0646\u0647 \u064a\u0628\u0642\u0649 \u0645\u0639\u0647\u0627 \u0644\u062b\u0644\u0627\u062b \u0633\u0646\u0648\u0627\u062a.<\/p>\n<p>\u0647\u0630\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0642\u062f \u064a\u0643\u0648\u0646 \u0623\u0643\u062b\u0631 \u0642\u064a\u0645\u0629 \u0645\u0646 \u0639\u0645\u064a\u0644 \u062a\u0645 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a\u0647 \u0628\u062a\u0643\u0644\u0641\u0629 \u0623\u0642\u0644 \u0644\u0643\u0646\u0647 \u064a\u063a\u0627\u062f\u0631 \u0628\u0639\u062f \u0634\u0647\u0631 \u0648\u0627\u062d\u062f.<\/p>\n<p>\u0639\u0646\u062f \u0645\u0642\u0627\u0631\u0646\u0629 <strong>\u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u062f\u0649 \u0627\u0644\u062d\u064a\u0627\u0629<\/strong> \u0645\u0639 <strong>\u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong>\u060c \u062a\u062d\u0635\u0644 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0635\u0648\u0631\u0629 \u0623\u0648\u0636\u062d \u0639\u0646 \u062c\u0648\u062f\u0629 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a\u0647\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/p>\n<p>&nbsp;<\/p>\n<h2>\u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644: \u0645\u0627\u0630\u0627 \u0646\u0642\u064a\u0633 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0625\u0639\u062c\u0627\u0628\u0627\u062a\u061f<\/h2>\n<h3>\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0623\u0647\u0645 \u0645\u0646 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0643\u0628\u064a\u0631\u0629<\/h3>\n<p>\u0644\u064a\u0633\u062a \u0643\u0644 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0645\u062a\u0633\u0627\u0648\u064a\u0629.<\/p>\n<p>\u0627\u0644\u0625\u0639\u062c\u0627\u0628 \u064a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062b\u0627\u0646\u064a\u0629 \u0648\u0627\u062d\u062f\u0629 \u0641\u0642\u0637\u060c \u0628\u064a\u0646\u0645\u0627 \u0647\u0646\u0627\u0643 \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u062a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0627\u0647\u062a\u0645\u0627\u0645 \u0623\u0643\u0628\u0631 \u0645\u062b\u0644:<\/p>\n<ul>\n<li>\u062d\u0641\u0638 \u0627\u0644\u0645\u0646\u0634\u0648\u0631<\/li>\n<li>\u0645\u0634\u0627\u0631\u0643\u062a\u0647 \u0645\u0639 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\u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a (Marketing ROI): \u0631\u0628\u0637 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a<\/h2>\n<h3>\u0644\u0645\u0627\u0630\u0627 \u064a\u0647\u062a\u0645 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0628\u0627\u0644\u0639\u0627\u0626\u062f\u061f<\/h3>\n<p>\u0623\u062d\u062f \u0623\u0643\u0628\u0631 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0623\u0645\u0627\u0645 \u0641\u0631\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0647\u0648 \u0625\u062b\u0628\u0627\u062a \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/p>\n<p>\u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u064a\u0631\u064a\u062f \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0642\u0631\u0627\u0631 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\u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u0627 \u064a\u0639\u0646\u064a \u062f\u0627\u0626\u0645\u0627\u064b \u0642\u0631\u0627\u0631\u0627\u062a \u0623\u0641\u0636\u0644.<\/p>\n<p>\u0628\u0639\u0636 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0646\u0634\u0626 \u0644\u0648\u062d\u0627\u062a \u0645\u0644\u064a\u0626\u0629 \u0628\u0627\u0644\u0639\u0634\u0631\u0627\u062a \u0645\u0646 \u0627\u0644\u0623\u0631\u0642\u0627\u0645\u060c \u0644\u0643\u0646\u0647\u0627 \u0644\u0627 \u062a\u0639\u0631\u0641 \u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0624\u062b\u0631 \u0641\u0639\u0644\u0627\u064b \u0639\u0644\u0649 \u0627\u0644\u0646\u0645\u0648.<\/p>\n<p>\u0627\u0644\u0623\u0641\u0636\u0644 \u0647\u0648 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0629 \u0635\u063a\u064a\u0631\u0629 \u0645\u0646 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0642\u0648\u064a\u0629 \u0645\u062b\u0644:<\/p>\n<ul>\n<li>\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/li>\n<li>\u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644<\/li>\n<li>\u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/li>\n<li>\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631<\/li>\n<li>\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0646\u0627\u062a\u062c\u0629 \u0639\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/li>\n<\/ul>\n<p>\u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u062a\u0642\u062f\u0645 \u0631\u0624\u064a\u0629 \u0623\u0648\u0636\u062d \u0648\u0623\u0643\u062b\u0631 \u0642\u0627\u0628\u0644\u064a\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630.<\/p>\n<p>&nbsp;<\/p>\n<h2>\u0627\u0644\u062e\u0644\u0627\u0635\u0629<\/h2>\n<p>\u0645\u0633\u062a\u0642\u0628\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0627 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0634\u0639\u0628\u064a\u0629\u060c \u0628\u0644 \u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0645\u0629.<\/p>\n<p>\u0627\u0644\u0625\u0639\u062c\u0627\u0628\u0627\u062a \u0648\u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0648\u0646 \u0648\u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0627\u062a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0642\u062f\u0645 \u0628\u0639\u0636 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u060c \u0644\u0643\u0646\u0647\u0627 \u0644\u0627 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u0639\u064a\u0627\u0631 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0631\u0626\u064a\u0633\u064a. \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0646\u062c\u0627\u062d\u0627\u064b \u062a\u062f\u0631\u0643 \u0623\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0641\u0639\u0627\u0644 \u0644\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u062a\u062d\u0642\u064a\u0642 \u0623\u0643\u0628\u0631 \u0627\u0644\u0623\u0631\u0642\u0627\u0645\u060c \u0628\u0644 \u0628\u062a\u062d\u0642\u064a\u0642 \u0623\u0643\u0628\u0631 \u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0623\u0639\u0645\u0627\u0644.<\/p>\n<p>\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 <strong>\u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong> \u0627\u0644\u0635\u062d\u064a\u062d\u0629\u060c \u062a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0641\u0647\u0645 \u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0623\u064a\u0646 \u062a\u0633\u062a\u062b\u0645\u0631 \u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a\u0647\u0627\u060c \u0648\u0643\u064a\u0641 \u062a\u062d\u0633\u0646 \u062d\u0645\u0644\u0627\u062a\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629.<\/p>\n<p>\u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u064a\u0628\u062f\u0623 \u0645\u0646 \u0633\u0624\u0627\u0644 \u0628\u0633\u064a\u0637:<\/p>\n<p>\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0633\u0624\u0627\u0644:<br \/>\n&#8220;\u0643\u0645 \u0634\u062e\u0635\u0627\u064b \u0623\u0639\u062c\u0628 \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649\u061f&#8221;<\/p>\n<p>\u0627\u0633\u0623\u0644:<\/p>\n<p>&#8220;\u0645\u0627 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u064a \u062e\u0644\u0642\u0647\u0627 \u0647\u0630\u0627 \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u061f&#8221;<\/p>\n<p>\u0639\u0646\u062f\u0645\u0627 \u062a\u0639\u062a\u0645\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0645\u0624\u0634\u0631\u0627\u062a \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u0646\u0645\u0648 \u0648\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a\u060c \u064a\u0635\u0628\u062d \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u064b \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u064b \u0648\u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u062a\u0643\u0644\u0641\u0629 \u062a\u0634\u063a\u064a\u0644\u064a\u0629.<\/p>\n<p>&nbsp;<\/p>\n<h2>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629<\/h2>\n<h3>1. \u0645\u0627 \u0623\u0647\u0645 \u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0645\u062a\u0627\u0628\u0639\u062a\u0647\u0627\u061f<\/h3>\n<p>\u062a\u0634\u0645\u0644 \u0623\u0647\u0645 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a: \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u060c \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u062f\u0649 \u0627\u0644\u062d\u064a\u0627\u0629\u060c \u0648\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0644\u0623\u0646\u0647\u0627 \u062a\u0631\u0628\u0637 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/p>\n<h3>2. \u0647\u0644 \u0627\u0644\u0625\u0639\u062c\u0627\u0628\u0627\u062a \u063a\u064a\u0631 \u0645\u0647\u0645\u0629 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u061f<\/h3>\n<p>\u0644\u0627\u060c \u0644\u0643\u0646\u0647\u0627 \u0645\u0624\u0634\u0631 \u062b\u0627\u0646\u0648\u064a \u0641\u0642\u0637. \u0641\u0647\u064a \u062a\u0648\u0636\u062d \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u0643\u0646\u0647\u0627 \u0644\u0627 \u062a\u062b\u0628\u062a \u062a\u062d\u0642\u064a\u0642 \u0645\u0628\u064a\u0639\u0627\u062a \u0623\u0648 \u0646\u0645\u0648.<\/p>\n<h3>3. \u0645\u0627 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0625\u0639\u062c\u0627\u0628\u0627\u062a\u061f<\/h3>\n<p>\u064a\u0645\u0643\u0646 \u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646\u060c \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u060c \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a\u060c \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0648\u0642\u0639.<\/p>\n<h3>4. \u0643\u064a\u0641 \u064a\u062a\u0645 \u062d\u0633\u0627\u0628 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u061f<\/h3>\n<p>\u064a\u062a\u0645 \u062d\u0633\u0627\u0628\u0647 \u0628\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0646\u0627\u062a\u062c\u0629 \u0639\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u0639 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a.<\/p>\n<h3>5. \u0644\u0645\u0627\u0630\u0627 \u062a\u0639\u062a\u0628\u0631 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0633\u0637\u062d\u064a\u0629 \u0645\u0634\u0643\u0644\u0629\u061f<\/h3>\n<p>\u0644\u0623\u0646\u0647\u0627 \u0642\u062f \u062a\u0639\u0637\u064a \u0627\u0646\u0637\u0628\u0627\u0639\u0627\u064b \u0625\u064a\u062c\u0627\u0628\u064a\u0627\u064b \u0639\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0631\u063a\u0645 \u0623\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0644\u0627 \u062a\u062d\u0642\u0642 \u0646\u062a\u0627\u0626\u062c \u062a\u062c\u0627\u0631\u064a\u0629 \u062d\u0642\u064a\u0642\u064a\u0629.<\/p>\n<p>&nbsp;<\/p>\n<h2>\u0627\u0644\u0645\u0631\u0627\u062c\u0639<\/h2>\n<ul>\n<li>Marketing performance measurement frameworks and KPI examples: (<a title=\"Marketing KPIs: The Metrics That Actually Drive Growth (And How to Track Them)\" href=\"https:\/\/www.generatekpi.com\/marketing-kpis\" target=\"_blank\" rel=\"noopener\">Generate KPI<\/a>)<\/li>\n<li>Marketing metrics focused on ROI, CAC, and customer value: (<a title=\"51 Critical Marketing Metrics (2026)\" href=\"https:\/\/ventureharbour.com\/marketing-metrics\/\" target=\"_blank\" rel=\"noopener\">Venture Harbour<\/a>)<\/li>\n<li>Modern approaches to separating awareness, engagement, and conversion metrics: (<a title=\"Marketing Metrics : The Complete Guide to Measuring Marketing Performance - Marketing Mix in Action | AI \u2022 Data \u2022 ROI\" href=\"https:\/\/marketing-mix.net\/en\/marketing-metrics-guide\/\" target=\"_blank\" rel=\"noopener\">marketing-mix.net<\/a>)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u0627\u0644\u0645\u0642\u062f\u0645\u0629 \u0644\u0633\u0646\u0648\u0627\u062a \u0637\u0648\u064a\u0644\u0629\u060c \u0627\u0639\u062a\u0645\u062f\u062a \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0644\u0649 \u0623\u0631\u0642\u0627\u0645 \u062a\u0628\u062f\u0648 \u062c\u0630\u0627\u0628\u0629 \u0644\u062a\u0642\u064a\u064a\u0645 \u0646\u062c\u0627\u062d \u062c\u0647\u0648\u062f\u0647\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0638\u0646\u0627\u064b \u0645\u0646\u0647\u0645 \u0623\u0646\u0647\u0627 \u0645\u0646 [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[125],"tags":[],"class_list":["post-37895","post","type-post","status-publish","format-standard","hentry","category-news-ar"],"acf":[],"_links":{"self":[{"href":"http:\/\/testonle.perpetualbuild.com\/ar\/wp-json\/wp\/v2\/posts\/37895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/testonle.perpetualbuild.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/testonle.perpetualbuild.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/testonle.perpetualbuild.com\/ar\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"http:\/\/testonle.perpetualbuild.com\/ar\/wp-json\/wp\/v2\/comments?post=37895"}],"version-history":[{"count":4,"href":"http:\/\/testonle.perpetualbuild.com\/ar\/wp-json\/wp\/v2\/posts\/37895\/revisions"}],"predecessor-version":[{"id":38131,"href":"http:\/\/testonle.perpetualbuild.com\/ar\/wp-json\/wp\/v2\/posts\/37895\/revisions\/38131"}],"wp:attachment":[{"href":"http:\/\/testonle.perpetualbuild.com\/ar\/wp-json\/wp\/v2\/media?parent=37895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/testonle.perpetualbuild.com\/ar\/wp-json\/wp\/v2\/categories?post=37895"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/testonle.perpetualbuild.com\/ar\/wp-json\/wp\/v2\/tags?post=37895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}