{"id":37797,"date":"2026-06-23T09:14:24","date_gmt":"2026-06-23T06:14:24","guid":{"rendered":"https:\/\/perpetualgroup.com\/?p=37797"},"modified":"2026-07-12T12:20:18","modified_gmt":"2026-07-12T09:20:18","slug":"human-centered-content-marketing-why-customers-trust-it-more","status":"publish","type":"post","link":"http:\/\/testonle.perpetualbuild.com\/ar\/human-centered-content-marketing-why-customers-trust-it-more\/","title":{"rendered":"\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a: \u0633\u0631 \u0628\u0646\u0627\u0621 \u062b\u0642\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621"},"content":{"rendered":"<h2>\u0627\u0644\u0645\u0642\u062f\u0645\u0629<\/h2>\n<p>\u0641\u064a \u0639\u0627\u0644\u0645 \u0623\u0635\u0628\u062d \u0641\u064a\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u062a\u0639\u0631\u0636\u0648\u0646 \u064a\u0648\u0645\u064a\u064b\u0627 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srcset=\"http:\/\/testonle.perpetualbuild.com\/wp-content\/uploads\/2026\/06\/\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649-\u0627\u0644\u0645\u062a\u0645\u062d\u0648\u0631-\u062d\u0648\u0644-\u0627\u0644\u0625\u0646\u0633\u0627\u0646-1024x683.png 1024w, http:\/\/testonle.perpetualbuild.com\/wp-content\/uploads\/2026\/06\/\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649-\u0627\u0644\u0645\u062a\u0645\u062d\u0648\u0631-\u062d\u0648\u0644-\u0627\u0644\u0625\u0646\u0633\u0627\u0646-300x200.png 300w, http:\/\/testonle.perpetualbuild.com\/wp-content\/uploads\/2026\/06\/\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649-\u0627\u0644\u0645\u062a\u0645\u062d\u0648\u0631-\u062d\u0648\u0644-\u0627\u0644\u0625\u0646\u0633\u0627\u0646-768x512.png 768w, http:\/\/testonle.perpetualbuild.com\/wp-content\/uploads\/2026\/06\/\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649-\u0627\u0644\u0645\u062a\u0645\u062d\u0648\u0631-\u062d\u0648\u0644-\u0627\u0644\u0625\u0646\u0633\u0627\u0646.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>\u0643\u064a\u0641 \u064a\u0624\u062b\u0631 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0639\u0644\u0649 \u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a\u061f<\/h2>\n<h3>\u0643\u0644\u0645\u0627 \u0632\u0627\u062f\u062a \u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0632\u0627\u062f\u062a \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0639\u0646\u0635\u0631 \u0627\u0644\u0628\u0634\u0631\u064a<\/h3>\n<p>\u0627\u0644\u0630\u0643\u0627\u0621 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\u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/li>\n<li>\u0639\u0648\u062f\u0629 \u0627\u0644\u0632\u0648\u0627\u0631 \u0644\u0644\u0645\u0648\u0642\u0639<\/li>\n<li>\u0639\u062f\u062f \u0627\u0644\u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a<\/li>\n<li>\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/li>\n<li>\u0622\u0631\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/li>\n<\/ul>\n<p>\u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0644\u064a\u0633 \u0641\u0642\u0637 \u062c\u0630\u0628 \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647\u060c \u0628\u0644 \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0629 \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0645\u0633\u062a\u0642\u0628\u0644\u064b\u0627.<\/p>\n<p>&nbsp;<\/p>\n<h2>\u0627\u0644\u062e\u0627\u062a\u0645\u0629<\/h2>\n<p>\u0623\u0635\u0628\u062d \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a\u00a0\u0623\u0643\u062b\u0631 \u0645\u0646 \u0645\u062c\u0631\u062f \u0623\u0633\u0644\u0648\u0628 \u0644\u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u061b \u0625\u0646\u0647 \u0637\u0631\u064a\u0642\u0629 \u062c\u062f\u064a\u062f\u0629 \u0644\u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0629 \u062d\u0642\u064a\u0642\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n<p>\u0641\u064a \u0633\u0648\u0642 \u0645\u0644\u064a\u0621 \u0628\u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\u060c \u062a\u0641\u0648\u0632 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062c\u0639\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u0634\u0639\u0631 \u0628\u0623\u0646\u0647 \u0645\u0641\u0647\u0648\u0645 \u0648\u0645\u0633\u0645\u0648\u0639.<\/p>\n<p>\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0646\u0627\u062c\u062d \u0627\u0644\u064a\u0648\u0645 \u0644\u064a\u0633 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u064a\u062a\u062d\u062f\u062b \u0623\u0643\u062b\u0631 \u0639\u0646 \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0628\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u0643\u062b\u0631.<\/p>\n<p>\u0644\u0630\u0644\u0643\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0645:<br \/>\n\u0647\u0644 \u0646\u062d\u0646 \u0646\u0646\u062a\u062c \u0645\u062d\u062a\u0648\u0649 \u0646\u0631\u064a\u062f \u0646\u062d\u0646 \u0642\u0648\u0644\u0647\u061f \u0623\u0645 \u0645\u062d\u062a\u0648\u0649 \u064a\u062d\u062a\u0627\u062c \u0627\u0644\u0639\u0645\u064a\u0644 \u0625\u0644\u0649 \u0633\u0645\u0627\u0639\u0647\u061f<\/p>\n<p>\u0639\u0646\u062f\u0645\u0627 \u062a\u0628\u062f\u0623 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0641\u0647\u0645 \u062c\u0645\u0647\u0648\u0631\u0647\u0627\u060c \u0648\u0627\u0644\u0627\u0633\u062a\u0645\u0627\u0639 \u0625\u0644\u0649 \u062a\u062d\u062f\u064a\u0627\u062a\u0647\u060c \u0648\u062a\u0642\u062f\u064a\u0645 \u062d\u0644\u0648\u0644 \u062d\u0642\u064a\u0642\u064a\u0629\u060c \u0641\u0625\u0646\u0647\u0627 \u0644\u0627 \u062a\u0628\u0646\u064a \u0641\u0642\u0637 \u0632\u064a\u0627\u0631\u0627\u062a \u0623\u0648 \u0645\u0628\u064a\u0639\u0627\u062a \u0642\u0635\u064a\u0631\u0629 \u0627\u0644\u0645\u062f\u0649\u060c \u0628\u0644 \u062a\u0628\u0646\u064a \u062b\u0642\u0629 \u0648\u0648\u0644\u0627\u0621\u064b \u064a\u0633\u062a\u0645\u0631\u0627\u0646 \u0644\u0641\u062a\u0631\u0629 \u0637\u0648\u064a\u0644\u0629.<\/p>\n<p>&nbsp;<\/p>\n<h2>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629<\/h2>\n<h3>1. \u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a\u061f<\/h3>\n<p>\u0647\u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u062c\u0627\u0631\u0628\u0647\u0645 \u0648\u0645\u0634\u0643\u0644\u0627\u062a\u0647\u0645 \u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0641\u0642\u0637 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a.<\/p>\n<p>&nbsp;<\/p>\n<h3>2. \u0644\u0645\u0627\u0630\u0627 \u064a\u062b\u0642 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a \u0623\u0643\u062b\u0631\u061f<\/h3>\n<p>\u0644\u0623\u0646\u0647 \u064a\u062c\u0639\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u062a\u0628\u062f\u0648 \u0623\u0643\u062b\u0631 \u0641\u0647\u0645\u064b\u0627 \u0648\u0635\u062f\u0642\u064b\u0627\u060c \u0648\u064a\u0642\u062f\u0645 \u0642\u064a\u0645\u0629 \u062d\u0642\u064a\u0642\u064a\u0629 \u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 \u0641\u0642\u0637.<\/p>\n<p>&nbsp;<\/p>\n<h3>3. \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0625\u0646\u0634\u0627\u0621 \u0645\u062d\u062a\u0648\u0649 \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644\u061f<\/h3>\n<p>\u0645\u0646 \u062e\u0644\u0627\u0644 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u062a\u062d\u0644\u064a\u0644 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u060c \u0627\u0644\u0627\u0633\u062a\u0645\u0627\u0639 \u0625\u0644\u0649 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629\u060c \u0648\u0625\u0646\u0634\u0627\u0621 \u0645\u062d\u062a\u0648\u0649 \u064a\u0642\u062f\u0645 \u062d\u0644\u0648\u0644\u064b\u0627 \u0639\u0645\u0644\u064a\u0629.<\/p>\n<p>&nbsp;<\/p>\n<h3>4. \u0647\u0644 \u064a\u0646\u0627\u0633\u0628 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a \u0634\u0631\u0643\u0627\u062a B2B\u061f<\/h3>\n<p>\u0646\u0639\u0645\u060c \u0641\u062d\u062a\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u064a\u062d\u062a\u0627\u062c\u0648\u0646 \u0625\u0644\u0649 \u0627\u0644\u062b\u0642\u0629 \u0648\u0627\u0644\u062e\u0628\u0631\u0629 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621.<\/p>\n<p>&nbsp;<\/p>\n<h3>5. \u0647\u0644 \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u0625\u0646\u0634\u0627\u0621 \u0645\u062d\u062a\u0648\u0649 \u0625\u0646\u0633\u0627\u0646\u064a\u061f<\/h3>\n<p>\u0646\u0639\u0645\u060c \u0628\u0634\u0631\u0637 \u062f\u0645\u062c \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0645\u0639 \u0627\u0644\u062e\u0628\u0631\u0629 \u0627\u0644\u0628\u0634\u0631\u064a\u0629\u060c \u0627\u0644\u0642\u0635\u0635 \u0627\u0644\u0648\u0627\u0642\u0639\u064a\u0629\u060c \u0648\u0641\u0647\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u062c\u0645\u0647\u0648\u0631.<\/p>\n<p>&nbsp;<\/p>\n<h2>\u0627\u0644\u0645\u0631\u0627\u062c\u0639<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.edelman.com\/trust\/trust-barometer\" target=\"_blank\" rel=\"noopener\">Edelman Trust Barometer<\/a><\/li>\n<li><a href=\"https:\/\/contentmarketinginstitute.com\" target=\"_blank\" rel=\"noopener\">Content Marketing Institute<\/a><\/li>\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\" target=\"_blank\" rel=\"noopener\">HubSpot Marketing Resources<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u0627\u0644\u0645\u0642\u062f\u0645\u0629 \u0641\u064a \u0639\u0627\u0644\u0645 \u0623\u0635\u0628\u062d \u0641\u064a\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u062a\u0639\u0631\u0636\u0648\u0646 \u064a\u0648\u0645\u064a\u064b\u0627 \u0644\u0622\u0644\u0627\u0641 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\u060c \u0644\u0645 \u064a\u0639\u062f \u062a\u0642\u062f\u064a\u0645 \u0645\u0646\u062a\u062c \u062c\u064a\u062f \u0623\u0648 \u0625\u0639\u0644\u0627\u0646 \u062c\u0630\u0627\u0628 \u0643\u0627\u0641\u064a\u064b\u0627 [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[125],"tags":[],"class_list":["post-37797","post","type-post","status-publish","format-standard","hentry","category-news-ar"],"acf":[],"_links":{"self":[{"href":"http:\/\/testonle.perpetualbuild.com\/ar\/wp-json\/wp\/v2\/posts\/37797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/testonle.perpetualbuild.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/testonle.perpetualbuild.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/testonle.perpetualbuild.com\/ar\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"http:\/\/testonle.perpetualbuild.com\/ar\/wp-json\/wp\/v2\/comments?post=37797"}],"version-history":[{"count":4,"href":"http:\/\/testonle.perpetualbuild.com\/ar\/wp-json\/wp\/v2\/posts\/37797\/revisions"}],"predecessor-version":[{"id":38122,"href":"http:\/\/testonle.perpetualbuild.com\/ar\/wp-json\/wp\/v2\/posts\/37797\/revisions\/38122"}],"wp:attachment":[{"href":"http:\/\/testonle.perpetualbuild.com\/ar\/wp-json\/wp\/v2\/media?parent=37797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/testonle.perpetualbuild.com\/ar\/wp-json\/wp\/v2\/categories?post=37797"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/testonle.perpetualbuild.com\/ar\/wp-json\/wp\/v2\/tags?post=37797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}